Casino, games and poker together form our ‘supplementary products’. These products help support our core sportsbook product by offering customers a selection of different games to play on. Whilst we call these products supplementary, they are by no means given second-rate attention.
The casino and games product portfolio has changed significantly in the last 12 months. In addition to building upon our extensive range of games with our incumbent suppliers, Sportingbet has integrated with a number of new suppliers including Net Entertainment and Ash Gaming. This has resulted in over 80 new games being added to the customer portfolio.
Casino and games continues to go from strength to strength with strong growth seen across all games categories. Outside the core product embedded mini-games (which sit on the Sportsbook) continue to prove very popular with our customers and this year we have launched three new games in this area.
Whilst the figures for our poker product have shown little change in the last 12 months, the product itself has developed significantly since last year with resizable tables, improved lobby filters, a quick-play feature, chat filters, new tournament poker variants and headhunter and bounty tournaments all introduced.
Our poker team have been busy building the ParadisePoker brand, culminating in a large and successful promotion which saw 100 ParadisePoker players fly over to Las Vegas and play in the World Series of Poker event – many of whom went on to win considerable pots!
In July 2008 we launched the ParadisePoker Store. Players can use their Frequent Player Points ("FPPs") to buy branded merchandise, poker equipment and electronics. This store has been a successful addition to the ParadisePoker Player’s Club, our loyalty scheme. There have been thousands of orders from the store boosting players’ engagement with the brand and the brand’s presence throughout Europe.
